Courtesy of Yelp Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Small business owners pour their time, knowledge, and money into building a business and keeping it running, all while trying to increase their bottom line, hire great employees, and create an excellent customer experience. With multiple priorities to juggle, it can be easy to leave out a crucial element of the business plan: the business owner themselves. When your business reflects more of you as a person—and not just an owner—you can humanize your business, improve the customer experience, and build brand loyalty. An easy way to put your voice and personality into your business is through your responses to online reviews. When a business owner takes the time to respond with an authentic voice, current and potential customers take notice. In fact, 88% of consumers are likely to use a business if they can see the business owner responds to their reviews, whether positive or critical. Even when things go wrong, Alyssa Bayer, owner of Milk + Honey Spa in Austin, said that her review response […]
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