Many distributors think they don’t have the time or resources to implement new tools or processes for a digital transformation. Or they believe that what they’re doing is working, so they don’t need to change. But if distributors aren’t willing to adapt to the changing needs and wants of customers, they’ll be leaving money on the table and losing customers to more forward-thinking competitors. The Drivers of Digital Transformation The push for digital transformation comes from different directions. 1. Customers: Customers want more flexibility and say in how and when they do business with their partners. That includes a desire to do more business digitally, from looking up product or account information to entering quotes and expediting purchase orders. 2. Suppliers: Manufacturers are also looking for ways to do business more efficiently and accurately within their supply chain. This might include digital delivery of advanced shipping notices or making it easy for customers to initiate return merchandise authorizations. 3. Competitors: Even if you’re not changing what you do, odds are at least some of your competitors are. Distributors that invest in technology for improved customer experience, better visibility and increased sales opportunities will get the lion’s share of available […]