sdecoret via Getty Images Dive Brief: Publicis Groupe is now the second-largest ad-holding group by revenue, CEO Arthur Sadoun said in a statement around the firm’s first-quarter earnings results . The spot was previously held by Omnicom Group. Q1 2023 saw organic revenue, a key metric of agency health, up 7.1% year-over-year, beating analyst expectations. Epsilon and Publicis Sapient, two digital- and data-forward units within the company, boosted performance with 10% and 11% growth, respectively. Despite macroeconomic challenges, Publicis expects full-year performance will land within the top half of its previous guidance of 3-5% growth. Legacy agency networks continue to hold strong as marketers invest more in digital transformation and data-driven marketing. Dive Insight: Publicis’ bets on data have paid off in a big way after initially courting skepticism. Another run of growth in Q1 pushed the ad-holding company to the No. 2 spot in the industry, with a healthy outlook for the rest of the year despite shocks to the system like the banking crisis and ongoing disruptions stemming from the Russia-Ukraine war. The firm forecasts second-quarter growth between 3-5%. In prepared comments, CEO Sadoun said Publicis’ Q1 net revenue has grown 45% since 2019, with about 18% […]
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