Lee McClendon, Chief Digital Officer , Tricentis, says that by integrating automated testing from the get-go, businesses will achieve quicker innovation and superior user experience. Despite being a hot topic of conversation at the executive level for some time now, Digital Transformation still represents an ongoing priority for leadership teams. Whether it’s about achieving growth, remaining current, attracting talent, creating a competitive differentiator or reinventing a non-digital product/service in order to stay in business, creating digital strategies remains a key strategic initiative. For many, the pace of Digital Transformation is being driven by customer experience and expectations. Since Covid temporarily removed many of the physical touchpoints with the brands around us, digital channels have become a fundamental part of life. Social restrictions may be a thing of the past, but our interactions with brands have been changed for good. While business models, services and applications all affect business growth, the user experience is king. Customers have become accustomed to, and indeed embraced, the ‘Amazon effect’ on the way that they shop and now expect the same level of accessibility from any brand. One in six shoppers will walk away from a purchase if they’re having a poor customer experience, […]
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