10th December 2024 Pricer, an in-store automation and communication solutions provider, has announced a collaboration with Google Cloud to accelerate retailers’ pricing automation and shelf-edge digitalisation. The collaboration, which sees Pricer’s Plaza platform enabled by Google Cloud, will deliver greater speed, scalability and security to power in-store efficiencies and drive enhanced customer experience. Pricer Plaza offers retailers scalable end-to-end management to run digital in-store systems on a single, unified platform via its sophisticated Software as a Service (SaaS), cloud-based system. Its secure, managed service eliminates manual updates, offering centralised control and automation across the entire store estate and across locales. Partnering with Google Cloud, which allows retailers to build with Generative AI (Gen AI), deploy apps fast and analyse data in seconds, Pricer will now deliver enhanced speed and scale to in-store automation. As well as automated real-time pricing and data updates, which sees Plaza deliver 19 million price updates globally every day, the combined solution leverages Google Cloud’s high-speed data processing. This ensures product information and pricing are updated rapidly, dynamically and accurately, whether that’s estate-wide or across different regions and locales. In addition to Pricer Plaza’s DataLoad capabilities, which offer no-code integration to implement a new store […]