Stagwell’s Sunil John shares seven digital transformative trends set to redefine the communications industry in 2025. After decades of shaping the PR landscape in the Middle East and a career spent crafting and rewriting communications playbooks, one truth stands out: change is the only certainty. We are living through the most exciting time in communications history as we stand at the intersection where artificial intelligence meets human creativity, where digital transformation is the only way forward. The reality is stark: those who have not yet embraced digitalisation risk being left behind entirely. In the whi To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Predictions 2025: The year ahead for digital transformation
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