By Rieva Lesonsky The pandemic-induced surge in online shopping changed how consumers discover the products they want … [+] getty It’s increasingly challenging for small businesses to keep up with consumer demands. Pre- and post-pandemic habits have merged, creating new consumer behaviors. I hesitate to call it “the new normal” because I’m not sure how many of these activities are entrenched since many consumers seem ready to pivot at any point. But small business owners need to pivot as well and stay alert to the changing consumer retail buying patterns. Click-and-collect There’s no question that the retail industry is at the center of the marriage of the new and old. During the pandemic, consumers flocked to online stores, including millions of baby boomers who previously were loyal in-store shoppers. Today, 92% of baby boomers shop online , and according to MIVA are buying everything from health and personal care products to electronics, home, and gardening goods. Fueled by the pandemic— boomers increased their online spending by nearly 50% in 2020 alone, according to NPD Group’s Checkout Tracking. And according to Statista, almost 90% of boomers planned to shop on Amazon this past holiday season. In-store retailers that added “click-and-collect” […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
