BARCELONA, Spain – Paradores, Spain’s iconic hotel chain, has reaffirmed its trust in Shiji ReviewPro to support its ongoing efforts to enhance guest satisfaction and operational efficiency. Since 2016, Paradores has relied on Shiji ReviewPro’s Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS) to drive improvements in guest experience across its properties. This collaboration remains a key part of Paradores’ strategic plan, which prioritizes digital innovation and sustainability as essential drivers of future growth. Following a record-breaking year in 2023, Paradores is committed to using advanced digital tools to further strengthen its leadership in the Spanish hospitality market. After closing 2023 with its best financial results to date—328 million euros in revenue and 25 million euros in profit—Paradores is focused on sustaining its momentum in the coming years. A core part of this strategy involves enhancing guest experiences through digital tools, including Shiji ReviewPro. Paradores has leveraged Shiji ReviewPro’s ORM and GSS solutions since 2016, allowing them to monitor and act on real-time guest feedback. This focus has helped Paradores achieve impressive metrics, including a 2023 NPS score of 66.2%, far exceeding the industry average of 36%, and an average occupancy rate of 71%. Since partnering with Shiji […]
Click here to view original web page at www.hospitalitynet.org
