From the left: Session moderator Sophie Brafman; Deputy CEO and Chief Operating Officer for Orange MEA Brelotte Ba; and CTIO Bruno Zerbib.(Source: Tereza Krásová/Light Reading) One of the technologies on show during Orange’s recent Open Tech Days event in Paris was the Max It super app, which is being gradually rolled out in the Middle East and Africa region (MEA). During a keynote conversation between CTIO Bruno Zerbib and Brelotte Ba, deputy CEO and chief operating officer for Orange MEA, the conversation turned to the group’s innovation strategy and priorities underpinning the app as well as its broader activities in the region. A super app combines multiple services in a single platform. The most successful example is Chinese WeChat, which allows users to send messages, make payments and connect with others through a social network. It is said to count over 1 billion users . Max It, meanwhile, builds on Orange’s existing apps, such as the My Orange subscription manager and the payments app Orange Money. It will also include e-commerce and digital content like gaming, ticketing and video. The group’s existing apps will be gradually phased out as Max It gains traction with customers. The super app was […]
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