Openserve, South Africa’s largest and most popular broadband infrastructure wholesale provider, has partnered with digital solutions specialist Falcorp Technologies to bring a modern B2B2X engagement experience to the market. Pushkar Gokhale, Chief Digital and Strategy Officer leading digital transformation within Openserve, says: "It was important for us to create the right channels with the right design, delivering the right customer experience. Our marketing and technical teams, working in true partnership with Falcorp Technologies, designed and developed the Openserve Digital experiences as channels that measurably improved the customer experience." Addressing the wholesale provider experience challenge The wholesale model (B2B2X) presents a few nuances compared to retail (B2C). Vishal Phlad, Business Unit Head: Communications, Media & Entertainment at Falcorp Technologies, explains: “A key difference is that the B2B2X relationship consists of three parties instead of two, ie, the wholesale telco or network provider, the ISP partner, and the end customer.” Gokhale elaborates: “We realised that with this three-party relationship, we need to innovate with a retail mindset of being customer-centric, while at the same time enabling our more than 200 resellers and ISP partners.” A guiding principle was that the Openserve model would remain a B2B2X model and any digital transformation […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
