The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke , Pepsi , and Colgate-Palmolive , is now a hotbed of innovation. New brands are rising through the ranks by directly engaging with customers in new ways. At the heart of this transformation is Craig Shapiro , co-founder and managing director of Collaborative Fund , an investor who has been guiding startups in breaking down traditional barriers and leveraging the latest digital tools . Shapiro’s insights into the power of direct-to-consumer (D2C) models, artificial intelligence (AI)-driven personalization, and the importance of community reveal a new blueprint for success in the consumer goods market. Tech-Driven Changes in CPG “The digital transformation of being able to distribute and sell directly, we’re seeing a new wave of that,” Shapiro said in an interview with PYMNTS, referencing the CPG market. “The second is around data-driven personalization. Like that data-driven personalization we’re seeing within WHOOP and some others, I feel like is only the tip of the iceberg within the kind of broader digital transformation in the CPG world.” But it’s not just about technology, Shapiro explained, highlighting the real […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
