Nikola launches hydrogen production brand Electric-truck maker Nikola is launching the HYLA brand, which will be the name of its hydrogen production and distribution business. Electric truck maker Nikola announces that it will become a vertically integrated company, selling hydrogen-powered electric heavy trucks, as well as building out a hydrogen fueling network and business under the HYLA brand. It’s a nifty piece of branding, combining the HY in hydrogen with the last two letters of the company’s name to create an easy-to-remember link between the two businesses. Nikola is named for electricity pioneer Nikola Tesla. "The HYLA brand represents Nikola’s hydrogen-focused energy business by supporting our fuel-cell electric vehicles and those of other OEMs," says Carey Mendes, president of Nikola’s energy business. Nikola has developed a hydrogen-powered FCEV Class 8 truck that has a range of 500 miles (805 km). The Nikola Tre FCEV, which has been in test phase with several haulers, including Anheuser-Busch, takes about 20 minutes to refuel, which is not that much longer than it takes to refill on diesel. Hydrogen for decades has been a pie-in-the-sky proposition, but its technology and distribution has been given a recent jolt from regulators and politicians in the […]