Nike has achieved significant business growth by pursuing a digital-first, direct-to-customer (D2C) strategy since 2020. The US company has made significant investment in digital technologies to create a digital marketplace of the future with its partners. Nike does not reveal its specific investment in information technology. Nike recently said its operating overhead expense increased 10 percent to $3 billion in its recent quarter, primarily due to wage related expenses, strategic technology investments and higher NIKE Direct costs. Nike’s strategy focuses on delivering a consistent, seamless, and premium experience, both digitally and physically around model brand and multi-brand. To enable this, Nike has tailored a suite of apps. The company is also focusing on strategic partnerships to build meaningful, direct, lifelong relationships with consumer. Nike’s revenues rose 17 percent to $13.3 billion in its second quarter ended November 30, 2022. Nike Direct sales rose 16 percent to $5.4 billion. Nike Brand Digital sales increased 25 percent, when leading global e-commerce businesses grew in single digits. This growth was primarily driven by the record membership they achieved during the period. Member engagement grew in double digits. Nike had 160 million active members. In fact, more than 50 percent of store demand […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
