Newell Brands’ Leadership Transition Offers Opportunity, Says Analyst

Since its inception in 1991, Lloyd’s Electronics (Lloyd’s) has transformed from being a small electronics business into one of the most important companies in Latin America that sells and develops smart devices for the home. Lloyd’s offers security equipment and comprehensive smart home solutions, including lighting and home appliances. The Internet of Things (IoT) and smart devices have had a large role in the company’s growth. The “smartification” of Lloyd’s devices opened up a whole new market to the electronics proprietor. As of 2023, Lloyd’s has more than 400 stores across Mexico and South America and its product line encompasses over 100 smart electronic devices. These devices are changing the world in many ways, allowing customers to remotely control motion sensors, security cameras, lighting, and IP cameras through a single mobile application and even through voice commands. In the process of becoming a leader in the Smart Home market, Lloyd’s faced a major problem in its early stages of growth, which is also a common issue in the Smart Home market more broadly. The problem was that its smart devices lacked a common platform that enabled users to control, customize and interact with their devices. Currently, the Smart Home […]

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