New WAN-IFRA report: How to use audience needs to unlock digital transformation

Our new report, “Change agents: Using audience needs to unlock digital transformation,” includes case studies that highlight successful strategies news publishers used to accelerate digital transformation in the newsroom and promote an audience-centric mindset among their colleagues. The report is based on the 2023 round of Table Stakes Europe , a WAN-IFRA programme in partnership with the Google News Initiative , in which 24 news publishers undertook specific change management initiatives to address key challenges in their digital transformation journeys. The report is now available free for download in English, French, German and Spanish. Download the report in your preferred language HERE . The report includes 12 case studies organised around two main themes: The first part explores the strategies the companies used to make rapid progress with their transformation , win over colleagues, and spread new ways of working across their organisations. The second part looks at how the publishers realigned their journalism to meet the needs and interests of specific audiences , allowing them to build stronger relationships with their readers and engage targeted audience groups. The case studies from the report, and many more, are also featured in the TSE Best Practice Showcase , an online […]

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