New Research Shows Opportunity for Healthcare Brands to Connect with LGBTQ+ Individuals

LGBTQ+ individuals want to hear from healthcare brands year-round – not only during Pride Month – and across a wide range of health concerns, as well as see LGBTQ+ aligned values at a corporate level. These are the major findings from a new study released by healthcare communications specialist CMI Media Group, a WPP company (NYSE: WPP), conducted in partnership with LGBTQ+ research firm Community Marketing & Insights. PHILADELPHIA, Feb. 22, 2023 /PRNewswire-PRWeb/ — LGBTQ+ individuals want to hear from healthcare brands year-round – not only during Pride Month – and across a wide range of health concerns, as well as see LGBTQ+ aligned values at a corporate level. These are the major findings from a new study released by healthcare communications specialist CMI Media Group, a WPP company (NYSE: WPP), conducted in partnership with LGBTQ+ research firm Community Marketing & Insights. There is opportunity for life sciences manufacturers to not only build connections, but also to redefine health among the LGBTQ+ community. Taking a whole-person approach to think about health in terms of physical, mental, and emotional well-being is critical, as members of this community are met with particular adversity and challenges that affect them in ways unfamiliar—and […]

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