Santa Ana Pueblo, N.M. – Tamaya Ventures, a firm owned by the Pueblo of Santa Ana, announced a groundbreaking partnership with three Division I Native American student-athletes, all from The University of New Mexico. The three are Ali Upshaw (Navajo), Cross Country; Natalia Chavez (Cochiti/Laguna), Basketball; and Jaelyn Bates (San Felipe Pueblo/Sioux/Navajo), Basketball. Each student-athlete has their own custom line of merchandise that is on sale starting Friday, February 17 through Wednesday, March 1. Fans can purchase directly here . The NIL agreement is the first of its kind between a tribal owned entity and Native American Division I student-athletes. It also marks a major milestone in the world of Native business development and marketing through NIL initiatives in college athletics. This innovative agreement will allow the student-athletes to use their name, image, and likeness while providing companies like Tamaya Ventures a brand-new way of engaging sports fans and new customer sources. This transformative piece of the Tamaya partnership with UNM Athletics is a demonstration of their commitment to serve the Native community and drive awareness to Santa Ana businesses. The NIL collaboration will be launched New Mexico’s sold-out men’s basketball game against San Diego State University on Saturday […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
