The new book from Darden Professor Mike Lenox offers tools to engage with true digital transformation. Digital transformation is much more than building the digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products, and how new competitive positions and business models can both create and capture value. In his new book, Strategy in the Digital Age: Mastering Digital Transformation (Stanford Business Books, 2023) University of Virginia Darden School of Business Professor Mike Lenox directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. “The pressures to digitally transform are being felt very broadly, and I have yet to come across a company that is not feeling some level of disruption from digital technologies,” said Lenox. “Companies need to evolve their capabilities to allow them to re-establish valuable competitive positions in a disrupted marketplace. It’s my hope that this book can help guide that evolution.” Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy and antitrust, Lenox outlines a set of novel frameworks to help those undertaking […]
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