Julia Garner as Anna Sorokin in "Inventing Anna." This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Netflix said it’s open to adding a free, ad-supported streaming service. Greg Peters, who was elevated to co-CEO alongside Ted Sarandos, is said to be a fan of the idea. A FAST offering could help Netflix scale its nascent ads business, which has been slow to take off. Could Netflix launch a free, ad-supported service? In answer to an analyst’s question, co-CEO Ted Sarandos said during the company’s fourth-quarter earnings call that the company is "open to all these different models," including FAST channels . "We’ve got a lot on our plate this year, both with the paid sharing and with our launch of advertising and continuing to this slate of content that we’re trying to drive to our members," Sarandos added, according to a transcript. "So we are keeping an eye on that segment for sure." It’s a question that’s been on observers’ minds since Netflix launched a $7-per-month ad-supported tier in November, reversing its longstanding opposition to selling ads. A FAST channel — free, ad-supported television — is a linear stream, a model media […]
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