South Africa’s retail sector is undergoing a rapid transformation driven by technological advancements and shifting consumer behaviour. Boyd Chislett, chief business officer at Liquid Intelligent Technologies, South Africa. Image supplied Advancements in cloud computing, data analytics, and mobile apps have fundamentally transformed the way retailers operate, providing them with greater agility, precision, and scalability. While advanced systems like mobile apps, data analytics, and AI-driven personalisation are reshaping the customer experience, they work best when combined with industry insights and human expertise. This integration ensures that technology is used to its fullest potential, enhancing both operational efficiency and customer engagement. Retailers must understand how to utilise these tools effectively, which is where partners like Liquid Intelligent Technologies (Liquid) come in. Liquid’s extensive knowledge of the retail sector helps identify and address both challenges and opportunities, enabling retailers to optimise their operations and customer interactions. While traditional retailers may feel the pressure, the online sales sector continues to thrive. Statista’s projection of a significant increase in e-commerce users in South Africa, from 11.7 million in 2025 to 21.25 million by 2029, is a testament to the potential for growth. This growth is fueled by factors such as increased smartphone accessibility, aggressive […]
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