Columnists Alicia Branham: Marketing Matters Marketing Matters | Alicia Branham Steps to achieving digital transformation company-wide. tawattiw / Creatas Video via Getty Images November 11, 2024 In today’s fast-paced business environment, digital transformation is no longer a luxury but a necessity. Companies across various industries are embracing digital tools and technologies to enhance efficiency, improve customer experience, and remain competitive. The PVF (pipes, valves, and fittings) industry, traditionally grounded in manual processes and face-to-face interactions, is also beginning to recognize the profound impact of digital transformation. For companies within the PVF sector, the shift to digital can be both exciting and daunting. As the industry evolves, manufacturers and distributors are finding that digital transformation offers significant opportunities to streamline operations, optimize supply chains, and meet the rising expectations of tech-savvy customers. However, this transition is not without its challenges. The need to integrate new technologies, train a workforce accustomed to traditional methods, and manage large volumes of data are just a few of the hurdles that PVF companies must navigate. Understanding digital transformation in the PVF industry Digital transformation refers to the process of integrating digital technology into all aspects of a business, fundamentally changing how companies operate and […]