Maritime Commercial Joint Stock Bank (MSB) has invested in the Backbase Engagement Banking Platform to accelerate its digital transformation and improve customer experiences. With local implementation support from SmartOSC, MSB aims to unify its banking services and create an omnichannel journey for both retail and enterprise customers in Vietnam. MSB accelerates digital transformation with platform investment By adopting the Backbase platform, MSB is consolidating its in-house applications onto a single, best-of-suite platform. This move enables the bank to offer a simplified digital experience – from onboarding and daily transactions to product offerings – while reducing costs and improving engagement. The platform is expected to improve MSB’s ability to develop new features, simplify product bundling, and lower the cost-to-serve, all contributing to a better customer experience. As part of its digital strategy, MSB plans to launch both retail and business banking channels on the Backbase platform within the next year. The bank anticipates achieving a 30% reduction in cost-to-serve and a significant increase in customer satisfaction, targeting 93% for retail and 85% for enterprise banking customers. SmartOSC, with its local expertise in the financial sector, will ensure the platform is tailored to meet MSB’s specific needs and regulatory requirements. Capitalising […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
