Monster’s Beast Unleashed beverages contain alcohol and use some of the same flavors as the brand’s energy drinks. Monster’s newest beverage isn’t an energy drink, but a hard seltzer. The Beast Unleashed contains 6% alcohol by volume and flavors inspired by its energy drinks. Big beverage makers like Coca-Cola and PepsiCo have added alcoholic options in recent years. Monster’s newest beverages taste a lot like some of the brand’s energy drinks — with one big difference. The company spent the early weeks of 2023 rolling out a line of alcoholic beverages. Called The Beast Unleashed, the drinks are made with malt alcohol and contain 6% alcohol by volume, though no caffeine or energy-inducing ingredients. The flavors, including Peach Perfect and Scary Berries, are modeled on those Monster already uses for its energy drinks. The beverages are for sale in six states so far in 2023: Arizona, California, Colorado, Florida, Ohio, and Iowa. They will be available across the US by the end of the year, Monster Co-CEO Rodney Sacks said during the company’s earnings call late Tuesday. Energy drinks make up the vast majority of Monster’s sales. But the Beast beverages are its latest attempt to diversify its business. […]
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