Source: Mondelez International, Inc., Tate’s Bake Shop and ©ADZCINATASA – STOCK.ADOBE.COM BOCA RATON, FLA. — Mondelez International, Inc., Chicago, has made nine acquisitions since 2018. Five of the largest have been Tate’s Bakeshop, Give & Go, Chipita, Clif Bar & Co., and Ricolino. During a Feb. 21 presentation at the Consumer Analyst Group of New York conference in Boca Raton, Luca Zaramella, chief financial officer, explained the company’s strategic priorities for each business. “Our framework around M&A is very straightforward,” he said. “We are targeting growth accretive assets that meet key consumer needs, and fill portfolio gaps, both from a category standpoint and geographically. Clearly, we favor chocolate and biscuits assets. But in emerging markets, we do not lose sight of the advantage, that scale and route to market can bring.” Acquired in 2018 , Tate’s Bake Shop provided Mondelez with an entry point into the premium cookie segment. Since the acquisition, Tate’s Bake Shop has more than doubled sales and doubled distribution, said Mr. Zaramella. “Looking ahead, this brand has a lot of potential, including more distribution points, new products such as cookie bark and vegan , and growing the platform in baked snacks or ‘Chocobakery ,’” he […]
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