Southern Glazer’s CTO Spirits beverage distributor Southern Glazer’s is initiating a digital transformation called North Star, being led by a new chief technology officer, Mike McLaughlin. McLaughlin will be tasked with modernizing and standardizing the company’s business processes, implementing technology to meet the changing needs of Southern Glazer’s supply chain partners, employees, and customers. He will report directly to CEO Wayne Chaplin, officially taking on the role in February of 2024. Ramping Up North Star The North Star project was introduced in 2023, with cross-functional teams at Southern Glazer’s setting up the framework for an official 2024 kickoff toward end-to-end modernization and streamlined core processes. Several investments over the last year are early indicators of Southern Glazer’s continued commitment to bolstering its digital capabilities. Last March, the company equipped its field sales teams with new image-recognition, computer vision, and artificial intelligence tech that can detect, recognize, and analyze data from the field teams’ product and menu photos to provide market intelligence in near real-time. Over the summer, Southern Glazer’s also tapped POS on-demand cloud printing tech to minimize the time and distance print materials need to travel and reduce the amount of waste created, supporting a more sustainable supply […]