BEIJING, Jan. 3, 2024 /PRNewswire/ — Miaozhen Academy of Marketing Science (MAMS), a Chinese marketing science organization that combines industry expertise, scholarly research and practical insights, has recently unveiled Digital Transformation in Marketing: A Roadmap 2023 ("Roadmap 2023") at the 7th China Marketing Science Conference, facilitated by Miaozhen Systems. This latest edition marks the third annual iteration of the influential guide. Continue Reading The Roadmap likens the digital transformation journey in enterprise marketing to ascending a mountain. The ascent is segmented vertically into three stages, with the mountain’s base, mid-section and summit representing the initial, intermediate, and advanced phases of the transformation. Along the horizontal axis, it’s underpinned by foundational elements such as data and technological capabilities, alongside organizational structure. Roadmap 2023 covers 6 critical areas of marketing: advertising, content, social media, e-commerce, user growth, and innovation management. As organizations navigate the journey, they confront challenges unique to each stage, meeting distinct digital milestones along the way. By achieving all the necessary milestones, companies can complete their digital transformation in marketing, attaining the ultimate objectives of enhanced efficiency, agile responsiveness and value creation. Building on the foundations of the previous two editions, the Roadmap 2023 has been significantly upgraded […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
