Digital marketing agencies take note: Meta has launched a new certification for businesses , which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. “ A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific focus areas.” As you can see there are five different company certifications available: Meta Media, Certified Company Meta Marketing Science, Certified Company Meta Creative Strategy, Certified Company Meta Community Management, Certified Company Meta Spark, Certified Company For each, a percentage of your employees will need to have undertaken the respective Blueprint training, which then enables you to apply for official recognition. What are those percentages exactly? So at least 20% of your staff have to have undertaken individual certification courses via Meta’s Blueprint offering. Those courses are free, but taking the certification exams does cost money , so there is a […]
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