Meeting Modern Guest Expectations: How Digital Transformation is Revolutionizing the Hotel Experience — Photo by Are Morch, Digital Transformation Coach Welcome to the hotel of the future – where your every wish and whim will not only be met, but anticipated before you even realize you have it. Gone are the days of plastic key cards and pushing buttons on a wall-mounted thermostat. Today’s tech-savvy travelers expect a highly personalized, intuitive experience from the moment they book to the moment they depart. From virtual concierges to voice-activated room controls, hotels are undergoing a digital transformation to deliver next-level service. Artificial intelligence is being used to learn guest preferences and allow staff to provide tailored suggestions. Keyless room entry through smartphone apps enables guests to bypass the front desk and go straight to their room. Behind the scenes, automated systems adjust lighting, temperature, and entertainment based on personalized profiles. This revolution is not just about flashy gadgets, it’s about allowing people and technology to address the needs and wants of the modern traveler. Today’s guests expect their hotel stay to be as streamlined and personalized as their experience with their favorite apps and websites. Tech-enabled hotels can provide the individualized […]
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