DoubleVerify (DV) reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate (at $133.6 million, up from $105.5 million last year) in Q4. That growth came during a rough quarter for publishers and ad tech companies , which largely saw revenue drop or remain flat. “Media quality, which is what we measure and verify, is the basis for all performance,” DoubleVerify CEO Mark Zagorski told investors on Wednesday. “In good times, it resonates. And in times in which ad budgets may be a little tight, it resonates even more.” Well, clearly, it’s resonating: DV’s stock jumped roughly 14% in after-hours trading. By the numbers For total 2022 revenue, DV saw a 36% growth rate to the tune of $452 million. The company measured 5.5 trillion ad transactions over the course of the year. Activation revenue, which is how DV describes revenue from its brand safety and suitability products, accounted for $75.5 million in Q4, up 40% YOY. DV is continuing to add products to its safety and suitability suite. Earlier this week, it launched a solution […]
Measurement Looks Like A Recession-Proof Business For DoubleVerify
You may also like...
