MBA Business Models. While Top Programs Will Obviously Survive, Lesser Programs Have Their Hands Full. Unless.

MBA button on computer keyboard getty MBA enrollments are falling . In fact, they’ve been falling for years. Even the top programs experienced declining enrollments in 2022. There are all sorts of reasons for declining MBA enrollments including cost, perceived value, time-to-completion, shifts in the economy, relevance and micro-credentialing, among other challenges. But the real problems are embedded in MBA business models – especially with how they differentiate among market segments. While the top programs will survive, lesser programs have their hands full. If they want to stay revenue positive, they must separate themselves from the pack — or stay in a race to the bottom. Business Models Business models are extracted from business strategies, and business processes are derived from business models – which are often described in the Business Model Canvas , which consists of 9 elements: Key partners Key activities Key resources Value propositions Customer relationships Customer segments Channels Cost structure Revenue streams Let’s add another one: competition . Companies often examine these elements to develop their go-to-market tactics. MBA Business Models Business model diagram.getty It’s no different for MBA business models. Universities have partners, activities, resources, value propositions, customer (student) relationships, customer segments, channels, cost […]

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