Mastering Digital Transformation Pays Off

Mastering the art of digital transformation can pay big dividends for a business, a new study from FTI Consulting finds, but successfully executing that digital transformation is harder than it might seem. “The Power of Communications: Unlocking Growth Through Digital Transformation” reports that the businesses in FTI’s study who had completed a digital transformation expected to see more than nine percent extra organic growth than their peers who had not completed such a transformation (27 percent vs. 18 percent). A digital transformation also appears to have a positive effect on sales, with companies who have finished that process racking up, on average, double the turnover of those who have not done so. But the survey respondents proved to be surprisingly slow at taking up the digital challenge, with only about three out 10 (31 percent) saying they had completed a digital transformation. And complicating that challenge is the fact that only 25 percent of respondents felt that their digital transformation was truly successful. The study uncovers what it says are four critical factors that companies need to be aware of when putting a digital transformation in place. First, it concludes that effective communications to key stakeholder throughout the entire […]

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