Mastercard SME Confidence Index: SMEs in Saudi Arabia drive digital transformation with strong optimism for 2025

Image used for illustrative purpose. Getty Images Getty Images Riyadh, Saudi Arabia: Small and medium enterprises (SMEs) in Saudi Arabia are viewing 2025 with remarkable optimism, driven by a robust embrace of digitalization and innovative technologies, according to the third edition of the Mastercard SME Confidence Index . This positive outlook aligns seamlessly with the Kingdom’s Vision 2030 objectives, aiming to diversify the economy and enhance the contribution of SMEs to the national GDP. As SMEs in Saudi Arabia continue to innovate and expand, the Mastercard SME Confidence Index serves as a key benchmark for understanding their dynamic needs. A significant majority (93%) of the SMEs surveyed in the Kingdom are confident about the next 12 months. Business owners are recognizing the critical role of seamless and secure transactions in today’s marketplace while prioritizing the adoption of advanced data analytics and insights, viewing these tools as essential for informed decision-making and strategic growth. “Small and medium enterprises are the backbone of economies, driving innovation, employment, and resilience. As digital transformation accelerates, SMEs are unlocking new opportunities through digital payments and financial inclusion. Their ability to adapt and grow in a rapidly evolving business landscape reflects the strength of an […]

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