Mastercard (MA), Warply to Drive Digital Transformation in MENA

Mastercard Incorporated MA teamed up with Warply, a fintech that boasts a fast-growing presence across the Middle East and North Africa (“MENA”) region. The partners inked a memorandum of understanding. Warply joined Mastercard Start Path, the tech giant’s successful global fintech enablement program, in 2019 and has received widespread success since. Mastercard and Warply will follow a collaborative approach to devise cutting-edge solutions customized to meet the diverse needs of government entities, large merchants, banks and consumers of the MENA region. The tie-up will unveil some lucrative card-related offers and extend hassle-free redemption experiences over point-of-sale and ePOS systems. Therefore, the ulterior motive of the collaboration remains to infuse greater digitization within diverse sectors of the following MENA countries, Kuwait, Qatar, Oman, the UAE and Pakistan. Mastercard and Warply share a motive to drive digital transformation in the region, which makes the latest partnership a time-opportune one. Also, an in-depth understanding of the special demands and opportunities of the MENA market makes Warply a suitable partner for the tech giant to construct a powerful digital ecosystem in the region. Additionally, tie-ups similar to the latest one provide MA with a significant advantage in establishing a solid footprint in the […]

You may also like...