Christoph Heyn, chief digital officer at Mars Petcare. BRUSSELS — On Oct. 17, Mars, Incorporated announced the appointment of Christoph Heyn to chief digital officer for its Mars Petcare division. In the newly created role, Heyn will lead the digital transformation of Mars Petcare throughout the globe. Heyn currently serves as global vice president of digital at Ikea and has extensive experience in digital transformations for companies in the retail, hospitality and financial service industries. During his time at Ikea, he led the company’s transformation in digital customer experience and tech platforms, taking the company from a store-based retail model to an omni-channel business. Heyn has also held leadership roles at Ritz-Carlton & Marriott International and Capital One. “Christoph’s unique leadership experience in consumer facing technology, across a variety of relevant industries, will bring huge value to both our business and pet owners,” said Leonid Sudakov, president of growth, digital and platforms at Mars Petcare. “We are on a journey to accelerate the transformation of our digital products and services, and I’m thrilled to have Christoph join us.” Heyn will officially transition to Mars Petcare on Nov. 27, reporting to Sudakov. He will lead the global scaling of Mars […]
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