Photo: Adobe Stock British retailer Marks & Spencer is expanding its partnership with First Insight to accelerate its digital transformation. First Insight offers voice of the customer retail solutions. The partnership kicked off in 2015 to drive the retailer’s lingerie business. It now encompasses M&S’s entire clothing and home businesses, according to a press release . "Our partnership with First Insight has supported our strategy to reshape for growth, as we maintain and extend our lead on quality and value and continue to drive style perceptions," Richard Price, managing director of clothing and home at M&S, said in the release. "First Insight’s AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant, to more people, more often." By integrating First Insight’s customer-driven AI intelligence engine across product development, design, pricing, merchandising and marketing, M&S has enhanced profitability while advancing sustainability goals. Technology Customer Experience Customer Service Marketing Retail – Apparel First Insight, Inc. Marks & Spencer
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