MacStadium sees a ‘massive opportunity’ for Apple in business markets

Apple After Apple introduced its amazing M2 Mac mini , I caught up with one of the world’s biggest Mac mini customers, MacStadium , for some insights into how the company views the new systems. “I’ve never been more optimistic for the Mac platform,” said Chris Chapman, MacStadium’s CTO. “When we first started, the rate of change for Macs was something like five to seven years per model. It was specific. "Their proliferation into the business and enterprise market was still a little fuzzy because iPhones were new, and Macs were good for specific people," he said. “This has changed — they are becoming the de facto standard for laptop, desktop, and phone and you’re really starting to see it become pervasive. It starts with the consumer but has grown to pervade business and enterprises everywhere.” We agreed that this is another illustration of the need to keep enterprise tech consumer simple, but enterprise capable. The pandemic drove many to switch to Macs for professional work, and the move to Apple Silicon accelerated that existing trend. “It’s amazing how much cheaper and how much more performant these things are becoming, generation over generation, it’s providing an Incredible platform for […]

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