The airline’s new digital-focused business unit is adopting a cross-functional, product-centric approach to enhancing the customer experience, with hubs across Europe. Credit: Lufthansa Group In June, the Lufthansa Group’s Digital Hangar touched down in Barcelona. A new business unit, which also has hubs in Brussels, Frankfurt, Gdansk, Vienna, and Zurich, Digital Hangar was founded in September 2022 with the aim to create the world’s best-connected travel experience, incorporating both in-person and digital services. Each Hangar houses agile coaches, business analysts, data and analytics specialists, product owners, Scrum masters, software engineers, and user interface designers — all with one mission: to elevate the airlines’ digital customer experience before, during, and after the flight. Christian Spannbauer, CTO for the Digital Hangar, spoke with CIO.com from Barcelona about the impact of this new initiative for the official flag carrier airline of Germany, which, as a founding member of the Star Alliance network, has become a truly global airline. “We place the customer in the center of our thinking, and we organize ourselves along the customer journey, which is different to being organized by sales or operations business lines,” says Spannbauer about the impact of this new initiative and its talent. “It’s also […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
