Leveraging Digital Towards Improving Sustainability

Environmental technology concept. Sustainable development goals. SDGs. getty The threat of climate change has pushed companies to embrace a more sustainable future, with an increasing number of companies announcing their commitment to ESG and sustainability. But such commitments need to be supported by concrete action, and there are growing calls to leverage digital technologies towards a better and greener future , highlighting the potential of data for sustainable development. Bringing digital technologies and sustainability together makes logical sense. The green transition and the digital transition have been two of the most significant global business trends over the past several years, and are twin challenges: neither can succeed without the other. In practice, digitalization is being increasingly understood by companies as a way to improve environmental performance with firms such as Mercedes Benz and Analog Devices announcing their commitment to sustainability using digital. And now, a recent study provides empirical evidence to support the relationship between the two trends. A recent article by Prof. David Bendig and colleagues highlights a strong positive relationship between companies that strategically prioritize digital technologies and their environmental performance Digital Orientation and Environmental Performance According to Bendig and colleagues, companies that have a strong strategic […]

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