NORTHAMPTON, MA / ACCESSWIRE / March 16, 2023 / DOW DOW, Thursday, March 16, 2023, Press release picture By Eva Saha ‘Digital.’ Not many words cover such an incredibly large and rapidly evolving space. And A LOT has been said and written about the evolution of digital, with mind-blowing, developments in Artificial Intelligence, machine learning, blockchain and so much more. Today, I discuss how digital drives the customer experience in B2B, as I talk to Dow’s Chief Commercial Officer Dan Futter and special guest Mehdi Miremadi, Sr. Partner at McKinsey & Company and head of chemical practices for North America. "The industry is going through a rapid transformation, particularly in the last 10 years," says Mehdi Miremadi. "To me, what is truly fascinating, is that there is a lot of nuance and sophistication in the B2B space that you have to take into consideration when you think about integrating ‘digital,’ as it is an end-to-end topic that applies to operations, to supply chain and certainly also to commercial." Dan Futter adds: "This is certainly the case for our industry and for us at Dow, as digital impacts every single element of our business. Throughout my career, I’ve always been […]
Leverage Digital Transformation for Better Customer Experience
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