To steer through the complexity of B2B digital transformation, Mascha Tamarinof, global lead B2B at Valtech, offers a roadmap to reach the rewards while avoiding missteps. Mascha Tamarinof B2B organizations are developing innovative business strategies and adopting new technology, hoping to keep up with today’s customer demands and outpacing the competition. However, sometimes, these companies aren’t looking before they leap and fall short of their goals. According to Gartner, 87% of senior business leaders view digitalization as a priority. Unfortunately, when implementing projects, digital leaders and teams at B2B organizations can make critical mistakes that are holding them back from reaching their target returns — much to the chagrin of senior leadership. But it doesn’t have to be that way. With 2023 wrapping up fast, here’s your roadmap to avoiding the most common missteps so you can set your digital investments up for success: 1 – Be eager, but go in with patience To succeed in digital initiatives, you first need to have a realistic mindset. B2B is complex and requires significant alignment between its many departments and stakeholders. As a result, projects will take time. They require patience so you don’t get demotivated. advertisement That being said, remain […]
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