In today’s rapidly evolving digital landscape, the term ‘ digital transformation ‘ has become a buzzword, often associated with the need for technological expertise. However, the reality is that successful digital transformation is less about technology and more about leadership . It’s about guiding your organisation through change, fostering a culture of innovation, and making strategic decisions based on customer needs and business goals. This article will explore how leaders can drive digital transformation without necessarily being technology experts. Understanding digital transformation: Digital transformation is the process of integrating digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organisations to continually challenge the status quo, experiment, and accept failure as part of the learning process. While technology plays a crucial role in this transformation, it’s not the only factor. Digital transformation also involves changes in business models, customer engagement, and employee mindset. Therefore, it’s not necessary to be a technology expert to lead digital transformation. Instead, leaders need to understand the potential of technology and how it can be leveraged to meet business objectives. The role of leadership in digital transformation Vision and […]
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