In this video, Marinella Soldi shares ways to navigate the turbulent waters of digital transformation and why it is important to tackle both the strategic and cultural facets of change. Marinella Soldi, Chair of Italy’s national broadcaster Radiotelevisione Italiana (RAI), has been a pioneer of digital transformation since the late 2000s. The INSEAD MBA alumna is the protagonist of a new INSEAD case study written by INSEAD professors Jennifer Petriglieri and Gianpiero Petriglieri . The case charts a crucial juncture in Soldi’s varied career: the first 18 months as the President of Discovery’s ailing Southern Europe area. Like many leaders, she realised the need to make a radical turn towards digital to future-proof her business, but she faced scepticism from peers and bosses. In this interview, Soldi shares her lessons for navigating the turbulent waters of digital transformation, emphasising the importance of tackling strategic and cultural facets of change at once. A former management consultant and executive coach, Soldi leveraged both her skills in data analytics and nuanced understanding of people dynamics to connect a change in culture towards a more inclusive and empowering workplace with a change in strategy – the digital transformation. As Soldi notes, “digital transformation […]
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