Yael Cosset, chief information officer and senior vice president at Kroger Yael Cosset joined Sucharita Kodali, vice president at Forrester Research, at the National Retail Federation’s Big Show for a conversation on Kroger’s digital journey and how that transformation impacts customers and associates. "We continue to invest in our digital transformation journey by enhancing our customer and associate experiences, recognizing that both are equally impactful to gaining loyalty and earning our customer’s next trip," said Cosset. "Our aim is to be the fresh food destination by providing customers with an experience that gives them exactly what they want no matter how they shop and use our digital capabilities to support associates, making their jobs easier and enabling them to spend more time doing what they are best at—interacting with customers." Cosset explained Kroger has invested significantly in customer facing digital innovations to provide greater value and savings. He cited examples such as making weekly circulars digital, so ads can be shopped from directly and digital improvements to make customers aware of available savings they have not engaged with on products they shop and love the most. The associate experience has too benefited from tech upgrades, Cosset shared, referring to […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
