Source: Kraft Heinz Co. BOCA RATON, FLA. — Kraft Heinz Co. executives see innovation as its chief growth driver in North America and are targeting $2 billion in incremental sales by 2027. To achieve that growth the company will focus on three trends — exploration and authenticity; quick with quality; and holistic wellness. “US retail is the core of our business,” said Miguel Patricio, chairman and chief executive officer, during a Feb. 21 presentation at the Consumer Analyst Group of New York conference taking place in Boca Raton Feb. 21 – 24. “Growth platforms within US retail represent about 35% of our revenue and is a place we absolutely must win.” Carlos A. Abrams-Rivera, president of North America, said the company finds itself at an “inflection point” after spending the past few years renovating Kraft Heinz’s entire product portfolio. Now management is focused on solving consumer “pain points” with innovation. “We follow a brand design to value approach with a focus on the consumer first,” he said. “We eliminate product attributes that don’t matter to them, and we add attributes that are important to them. We then connect with consumers with better quality, better presentation and better marketing.” Each […]
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