Business Transformations It was a big week for consumer goods companies looking to transform their businesses for 2024 and beyond. Leadership from several key players like Kenvue, Tapestry, Estée Lauder, and Unilever shared progress statements and new initiatives during recent conversations with investors. [ More on CPG Business Strategies: EY Research ] Kenvue’s Big Independent Shift Several changes are ahead as Kenvue splits from the Johnson & Johnson name and looks to rebrand as an independent public company. CEO Thibaut Mongon shared details about the company’s approach during the latest call with investors, introducing a three-point plan that focuses on 15 priority brands. Strengthened in-store presence with improved customer planning, enhanced packaging, and more prominent in-store brand activations Elevated consumer engagements via distinct and consistent brand experiences supported by revamped marketing Amplified innovation driven by demand-generation activities with consumers and healthcare professionals “As we exit our transition services agreement with Johnson & Johnson, we are not simply replicating legacy processes, but rather intentionally reinventing our ways of working,” said Mongon. “And this includes implementing modern systems designed specifically to meet the needs of our new company and enable speed, agility, accuracy, and a lower cost base.” Among the modernized […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
