John Lewis has partnered with Google Cloud in a deal worth £100 million to boost its digital transformation thanks to the use of artificial intelligence (AI). The agreement, which is a “major expansion” to its partnership with Google since 2012, will result in the company tapping the use of AI and machine learning (ML) to work hand-in-hand with employees to provide customers with more tailored and personalised experiences. Under the expanded agreement, more of the organisation’s technology will also migrate to Google Cloud. Subscribe to Internet Retailing for free: Click here to sign up for our daily newsletter According to the retailer, the partnership with Google Cloud will take its retail experience to the next level, both in-store, and via its digital platforms, including JohnLewis.com, Waitrose.com, and its owned mobile apps. “Investing in cutting-edge technology is not just a choice, it’s a necessity for a modern retailer like us, ” John Lewis CEO Nish Kankiwala said. “Core to our strategy is building our technology infrastructure for the long term, drawing on the latest innovations to benefit our customers.” John Lewis chief transformation and technology officer Zak Mian claimed the partnership is a “significant step” in t ransforming the omnichannel […]
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