Is Streaming Intelligence The Next Business Frontier For Data?

getty In our real-time age, streaming has been wildly successful at transforming how data moves around the enterprise. But moving data—even at scale—is only one piece of the puzzle. Businesses now demand more value from their data, and they expect to unlock that value in less time. When organizations are able to rapidly analyze data and act on it, they can increase revenue, prevent revenue leakage and otherwise control operational expenditures. Move over, big data: Streaming intelligence is the next business frontier for data, and 2023 is shaping up to be the year companies finally figure out how to monetize their streaming data. First off, let’s define our terms. What Is Streaming Data? Streaming data is data that is continuously generated and immediately moved from the originating data source to another location (e.g., an application). Examples of streaming data include real-time stock quotes, multiplayer game interactions, log files generated by user behavior, data generated by IoT devices and customer transaction data. Just like water flows, data streams are constantly moving. Once data is generated from the source, it instantly moves to a data platform where, with the right tools and technology in place, it can be acted on in […]

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