David McMillan, CEO of esure Group, explains how advanced data science and technology like generative AI can enable the insurance industry to become more agile and efficient, and how his company’s digital transformation is helping to put customers first Digital tools such as AI chatbots are set to transform how we interact with one another Share How can digital transformation help insurers navigate some of the key issues faced by the industry? The UK personal lines market is the most competitive in the world, with customers able to view prices from hundreds of different brands on price comparison websites in a matter of seconds. The industry has faced challenging conditions in recent years, particularly from inflationary pressures. Insurers are vying for the business of customers looking for three things: a good deal, a simple service experience, and expert, empathetic service. ‘Our approach was “digital-first”, not “digital-only” – an empathetic human voice makes a real difference in a moment of need’ We undertook our transformation programme to ensure we are well positioned to meet these customer needs. To achieve this, we needed to build a technology platform that leverages data and enables us to create an intuitive customer experience. Recognising […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
