Stuttgart-What if we lived in a world where it was even more normal than it is today for women to pursue supposedly ‘male careers’? * Communications focus on advancement and equality of women * Main campaign film will highlight equal opportunities for women and men and overcoming traditional gender roles * Campaign shows women pursuing their own way with inner determination and courage A world where gender is no longer an issue, because being a woman in certain areas is no longer the exception. That is the theme of the Mercedes-Benz campaign film for International Women’s Day 2023. Because despite widespread progress in recent decades on the subject of equal opportunity, the path must be consistently pursued. To raise awareness, the film focuses on three female protagonists who have close ties to the company. The brand with the iconic star logo is actively supporting them in achieving their goals and dreams. ‘With the digital marketing campaign for International Women’s Day, we are stepping up our communications on the principles of our company and around such initiatives as She’s Mercedes. We are again using our social media reach to actively promote a world where diversity and equal opportunity matter. Because […]
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