International’s Dan Kayser discusses the company’s decision to drop the Navistar name and realign its products and services to better support customers and dealers. Effective October 1, Navistar will be rebranded as International Motors. The move, according to company leaders, is part of a larger business transformation initiative they hope will re-establish the brand’s prominence not just as a commercial vehicle maker, but as a full solutions provider that includes product, financing, connectivity, parts, maintenance and vehicle charging. “We have a great reputation in certain sectors of the market, but we recognize the need to go back out and recapture that to reinvigorate our brand," said Dan Kayser, International’s executive vice president of commercial operations during a recent media briefing in Naperville, Illinois. "We’re making smart investments, taking the right actions to make foundational improvements and streamlining process to ensure future success… This effort to build one International brand signals a stake in the ground for us that our strategy revolves around solutions.” International is sunsetting the Navistar name and reorganizing its products and services as International Motors, LLC. The name change also signifies a return to the company’s roots that date back to 1902 with the founding of […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
